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Date Modified Attribute
Another aspect of your web server to keep in mind is whether it supports the Date Modified attribute or not. Major search engines like Google are constantly checking the dates that documents are created to determine the average age of the documents on your site and how frequently pages are updated or changed. If your web server doesn’t support the Date Modified attribute then the search engines are unable to collect this pertinent information from your site.

301 Redirect Capabilities
Search engines see the www domain and the non-www domain as separate sites, but 301 redirects help to avoid the possibility of duplicate content penalties. Ideally, your server should automatically issue a 301 server site redirect to any request made for a non-www domain that forwards users to the www domain.

Check out your web hosting server to determine if your host is keeping your ranking down. Ask them about these important factors to see where their service stands.

Were they selective when you signed up for hosting or were they willing to give up the space without asking any questions?

On the other hand, if you are a web host keeping these criteria in mind can help you to provide a better quality service to your customers. Services that determine whether or not your servers are SE friendly are available from SEO Certified Servers.

Elizabeth Catalanotto is a representative of SEO Certified Servers. Increase the reliability of your hosting server with the services of SEO Certified Servers.

By Elizabeth Catalanotto
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